Verified
Brazil
Unnamed Road Mato Grosso 78635-000 BR

Drawing on information from interviews with key actors in Brazil, this article discusses the mechanisms that may enable the SAN cattle program to achieve it’s goal of reducing deforestation in the cattle supply chain and to avoid critiques that have been leveled at other commodity certification programs.
It characterize the relationship between cattle and deforestation in Brazil, and the interventions that aim to improve environmental outcomes in that context. Second, it outlines the experience of the SAN cattle program to date and discuss the mechanisms by which the program could develop and achieve its objectives over time. Finally, it indicates how lessons from the SAN cattle program might be applicable to certification and sustainability initiatives for other commodities and in other contexts.

Lead organization:
Conservation Letters
Study sector:
Agriculture, Forestry
Agriculture focus:
Beef
Certification:
Sustainable Agricultural Network
Study design & methods:
Other
Study scope:
Environmental issues
Name of lead contact:
Peter Newton